10th January 2018

BUY THE BOOK | Celebrity #bookshelfies keep the page turning

By Julia Fernandez

Forget your average selfie, it’s all about the Book Shelfie…

Last week’s Frieze Art Fair served to acknowledge the eternal marriage between art and fashion, but fashion’s cultural liaisons certainly don’t end at abstract prints. Designers, photographers, editors and fashionistas also find inspiration with the help of literary works, from Tim Walker’s fairy-tale photography to uncountable incarnations of runway Great Gatsbies. Instagram, being the medium where trends mate and multiply, features the ultimate stamp of a chic read: the #bookshelfie.

Usually when we post about Instagram inspiration it’s of the wardrobe variety, and (Olympia Le-tan clutch bags aside) last time I checked, you can’t wear a book. But there’s an ever growing group of stars who are as keen to showcase their reading habits as they are their shopping ones. A lot of them are friends too (Ellie Goulding, Karlie Kloss etc.) which leads me to suspect that there is some kind of A-list book club that, through Instagram, we’ve all got the opportunity to be a part of.

At least, that’s how Florence Welch sees it. She and her machine have started an account called @BetweenTwoBooks where they share what they’re reading and encourage followers to join in the fun – and host recommendations from pals like supermodel and GURLS TALK founder Adwoa Aboah. The handle has just reached 50k followers so they’re clearly doing something right. Expect rock ‘n’ roll non-fiction, modern British poetry and photos of Flo in second-hand book shops.

Which leads me to a further point: the physical book isn’t dead. The fact that Rosie Huntington-Whiteley et al can be seen clutching hardbacks and paperbacks rather than Kindles and iPads suggests that while we’ve ditched CDs for Spotify and DVDs for Netflix, the humble page turner isn’t something we want to let go of. There’s an emotional connection between a girl and her books, just like that between a girl and her shoes. Consequently, I’m equally as happy to catch a glimpse of what someone’s reading as what they’re wearing to understand if we have a similar taste and they need to be followed (on Instagram, not IRL obvs).

To celebrate the #bookshelfie and the motivation it offers to keep turning the page, Dressr has started a Pinterest board of fashion stars and their Instabooks. Who wouldn’t want their recommendations from Emma Watson? It’s nearly winter, time to hibernate and start ploughing through your hit list like a true Instareader.

We do the scrolling. You do the shopping.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends – follow @Dressr



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