25th February 2017

INSTA TREND | The unstoppable rise of J.W. Anderson’s Pierce bag

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J.W. Anderson’s Pierce Bag: resistance is futile

One piercing has become a permanent fixture on the FROWs of fashion month. Nope, I’m not talking statement studs or septum bling. The accessory du jour is J.W. Anderson’s Pierce bag, which features one distinctive, delectable brass ring.

The perfect combination of minimalism and attitude, this is the Instagram hit no one saw coming. And let’s be honest, it’s much less painful than a needle.

SHOP NOW: THE MOST INSTAGRAMMABLE BAGS

The shoulder bag first came to our attention when it swung down J.W.’s Autumn Winter 2016 catwalk. It was soon spotted on the arms of social media’s most stylish, from Lucy Williams to Aimee Song.

The Pierce has gained ‘It’ status without the need for snazzy OTT logos. It’s certainly not easy to stand out amid the noise of Instagram, but it’s that giant ring on the fold-over flap which has made it notorious. The metallic ring lends just the right amount of punky rebellion synonymous with Mr J.W. It’s become a subtle signature that’s instantly identifiable and highly Instagrammable.

The clean, sharp lines of the shoulder bag provide that all-important ladylikeness, but this one’s not just for us ladies. Oh no! In fact, the men’s spring 2017 show presented a colourful patent spin on the trapezoidal design, proving its unisex, and universal, appeal. There’s now an array of sizes and delectable colourways to choose from. The cherry red is so very right now.

One variety even features a ruffled blue strap and silver-plated studs. And it doesn’t end there! Illustrated adaptations are already in the pipeline for next spring, so you can expect to see plenty more peppering your Insta feed…

As The Telegraph reports, traffic to J.W. Anderson’s designer page on Lyst has tripled in the last three months because of fans searching for the handbag. And sales shot up by 45% thanks to numerous sightings at New York Fashion Week. No wonder it keeps selling like hot cakes.

HAVE YOU SEEN OUR SHINY NEW SHOP CHANNEL?

The smallest size is available for £750, the medium is £895 and the largest is going for £1,965. Expensive, sure. But with all the makings of a modern classic, this is a worthy investment. Lucky owners have raved about the Pierce being just the right size for storing all your gubbins and the multiple compartments are compact enough not to look bulky. I do love a compartment, don’t you? The high-grade luxurious calf leather doesn’t hurt either.

So if you wanna get yourself Pierced, I’ve rounded up the best of J.W’s bags available to shop now. I’ve also added in a few high-street look-a-likes incase you’re giving your wallet a break…

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P.S. Wanna be Instagram friends? Follow me at @jessica_vince here or join us on @Dressr here

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