24th April 2017

Meet Instagram’s favourite *and totally affordable* skincare range

By Ellen Kerry

We can’t get enough of skincare. Which is lucky because our faces are always on show.

Choosing the right new skincare range to invest in can be a tricky process. What if it causes a nasty break out? What if you see no difference at all (bar that of your bank account balance)? To be sure we’re on the right track, we’ve placed our faith in Instagram’s finest who have fallen for Deciem’s newest launch, The Ordinary.

Unlike a trip to a fancy skincare emporium, a batch of the Ordinary products can come in at less than £25. Total bargain.

The Ordinary’s label and bottle designs are highly pleasing. Anything that looks like it might have come from an actual laboratory is a winner. Pippets! Lab-alike labels! Frosty bottles! Oh my! It’s the most ‘grammable skincare we’ve seen in a long time. 

< SHOP The Ordinary skincare >

In their words, The Ordinary “is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare.” What this means is, in regular human terms, you get super clever skincare at a price that won’t make you weep, no matter how far away pay day is.

Anyone worth his or her weight in face cream knows the power of retinoid. It’s *the* anti-aging watchword and one The Ordinary has harnessed to create (purse-friendly) skincare. For only £8, you can snap up this skin-saving bottle of Advanced Retinoid 2%. Eight quid! We spend more on a Friday night cocktail.

There’s very little not to love about Deciem. Their products are free from nasties like parabens, mineral and animal oils, sulphates, formaldehyde and lots more. The brand is also totally against animal testing. So much so, they don’t sell in Mainland China, where the law states testing is a must.

See? Nothing not to love!


We do the scrolling. You do the shopping.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends! Follow @Dressr here or find me at @jessica_vince

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