6th April 2016

The #InstaHype: Sheet Masks

By Daniela Morosini

If you’ve been on a certain few A Listers’ Instagram feeds of late, you might have noticed something a little alarming. Have you spotted a normally serene starlet looking, well, like Hannibal Lecter? If you have, then you’re already savvy on this trend: sheet masks.

These bizzare-looking things are a beauty secret weapon that’ve been used in Korea (aka, a place eight billion years ahead of us when it comes to beauty) and backstage at Fashion Week for yonks. They’re thin cotton sheets, soaked in a skin-feeding essence, and then popped into individually-sealed packets. After resting on your face for about twenty minutes, you’re guaranteed a much more radiant, even complexion – by having the sheet physically on your face, it creates a barrier which means all the lovely skin-soothing ingredients are really pushed into your complexion.

Thanks to an Instagram snap or two, sheet masks are now a bonafide beauty must-have. Heck, even Justin Bieber’s a fan! Professionally lovely-looking babes like Lily Aldridge and Bella Hadid have snapped themselves with masks on, as well as industry vets like Heidi Klum and Karolina Kurkova. They’re brilliant before makeup, as they leave the skin wonderfully plump and soft, and also they’re great in-flight to stop your skin drying out.

Hey, if it’s good enough for the Biebs.

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