9th April 2017

INSTA TREND | Slogan T-shirts do all the talking so you don’t have to

By Tess Harold

The previously overlooked basic – typically in black or grey marl – has undergone a fashion makeover in recent months. Gone are those naff sports jumpers from your school days and in their place are tops emblazoned with witty, winking messages.

Trendsetting brands such as Rad and Être Cécile have made them cool again, while stylish stars like Ashley Madekwe and Rosie Huntington-Whiteley provide constant inspo on Instas.

READ MORE: #BOOKSHELFIES KEEP THE PAGE TURNING

In fact, Instagram has transformed the slogan top into the fashion equivalent of an inspirational quote. “A slogan on a piece of clothing has instant impact on social media,” Kay Barron, fashion features director at Porter, tells The Guardian. “It becomes more relatable than another picture of a pretty dress.” And way more statement-making too.

SHOP OUR FAVOURITE INSTA-BUYS

Take Henry Holland’s tongue-in-cheek tees, which were given a reboot this September in celebration of the designer’s tenth anniversary. Raunchy rhymes like ‘I’m Yours For A Tenner Kendall Jenner’ and ‘Let’s Breed Bella Hadid’ were showcased by the models themselves on Instagram. A shopping frenzy ensued when the T-shirts were made available online. Fun, model-approved and helpful for pronunciation? It doesn’t get better.

Slogans are a great way to pay homage too. You may remember Karlie Kloss channelled her inner fangirl in a sweatshirt bearing the name of original supermodel, Cindy Crawford. Before long, everyone was wearing the vintage-style crew neck by Reformation – even Crawford’s daughter, Kaia Gerber.

And who could forget the (admittedly ridiculous) moment Tom Hiddleston confirmed his ill-fated relationship with Taylor Swift by wearing a “I TS” vest? It was a simple but effective way to declare his love without issuing a publicist-approved statement. 

It’s not all for love and larks though. As the presidential election rages on, some of our favourite American celebs are having their political say through fashion. Lena Dunham, Katy Perry and Emily Ratajowski have ‘grammed wordy garments to demonstrate their political leanings. Yep, aInstagram picture can speak a thousand words when you have HillaryClinton’s initials blazoned across your chest, a la Emma Roberts inher Tanya Taylor tee. Plus, it’s much chicer than waving a shouty placard.

Love my @HillaryClinton @TanyaTaylor campaign tee #MadeForHistory #ImWithHer

A post shared by Emma Roberts (@emmaroberts) on

Don’t just be restricted to sweatshirts and tees, though. Sophia Webster’s quirky heels bearing phrases like “wifey for lifey” and “lady boss” have gone down a treat with the Insta-set and it’s hard to have a scroll without spotting one of Skinny Dip’s slogan phone cases.

Wanna get involved? You’ll find plenty of options in the gallery below so you can say it with a slogan…

SHOP THE INSTA TREND


WE DO THE SCROLLING. YOU DO THE SHOPPING.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends! Join @Dressr here or follow Tess at @t1harold


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