The Dressr Story
Dressr – a website that curates the best of Instagram and makes it shoppable – was launched by me (hi, I’m Jessica Vince 👋), in September 2015.
Though it was originally meant to be a ‘side-hustle’ to complement my job as Grazia’s Digital Editor, I soon became hooked. A few months in, I decided to bite the bullet and quit my job to work on Dressr full-time.
SO WHAT IS DRESSR?
During almost seven years at Grazia, I’d seen social media growing at a rapid pace with the amount of new platforms, voices, filters, hashtags ever increasing. For every much-loved Instagrammer, there were thousands of brilliant new influencers popping up every day. I’d spend hours trawling through my feed searching for the fluffy jacket Alexa Chung had ‘grammed or where to take the perfect doortrait. Before I knew it, I’d be 32-accounts deep with no idea what I was looking for in the first place!
MY HAND-PICKED EDIT OF INSTAGRAM’S BEST BITS
Increasingly fascinated and inspired by Instagram but overwhelmed by the noise, I dreamt of a website that would curate the latest social media trends, views and news all in one place. Then it occurred to me: ‘Why don’t I create it myself??’
This was the beginning of Dressr.
In the past year, the website has evolved from simply shopping celebrity looks to featuring beauty, food and travel inspiration as well as exclusive interviews with social media stars. It’s also led to a weekly page in The Telegraph’s Stella magazine (the dream!) as well as collaborations with the likes of River Island and Oasis.
SAVE YOURSELF THE SCROLLING. I’VE DONE IT FOR YOU
So go forth and explore! I hope you like what you see as much as I enjoy creating it. Thanks for taking a look and feel free to email me feedback, or Beyonce GIFs will do nicely.
EDITOR AND FOUNDER
GET IN TOUCH
email me: firstname.lastname@example.org
tweet me: @jessie_vee
insta me: @jessica_vince
link me: jessicavince
Jessica Vince is an award-winning editor, digital content specialist and industry speaker. She worked at Grazia UK for over six years where she rose through the ranks from intern to Digital Editor. She won Digital Editor of the Year at the BSME Awards, Rising Star at the Bauer Media Awards and Grazia was named Digital Brand of the Year at the PPA Awards in both 2013 and 2014. As well as working on Dressr, Jessica is currently Digital Editor at Hearst, named Digital Publisher Of The Year at the 2017 PPA Awards. As part of the Digital Content Studio, she creates branded content for ELLE UK and Harper’s Bazaar.