30th October 2016

The Instaview | Talking #gridgoals with Laura’s Little Locket

By Jessica Vince
Laura's Little Locket Instagram Interview: Top Blogging Tips Image credit: @lauraslittlelocket

Meet the blogger behind Laura’s Little Locket…

We’ve all had those days when we’re stuck for inspiration. When we’re bored of our wardrobe/living room/bowl of muesli and need a spark of creativity. Happily, we live in the golden age of Instagram where inspiration pops up with a flick of the thumb. 

Which is rather handy considering this here website is about uncovering double-tap-worthy outfits you can make your own. It’s led to my spin-off page in The Telegraph’s Stella magazine (shameless plug alert!) so I spend many hours falling down the Insta rabbit hole looking for new ‘Fashioninstas’.

One such lady I came across is Laura Byrnes. Stylish, smiley and with an eye for high-street bargains, her feed is packed to the rafters with gorgeous outfit inspo. Follow pronto if you’re not already: @lauraslittlelocket. 

After I included her in Stella, she promptly ’grammed the page and sent me a sweet message to say thank you. And that’s another wonder of Instagram: you meet new pals with just a click of a button.

Of course I couldn’t miss the opportunity to ask Laura about all things blogging. How does she balance it with a full-time job? What makes the perfect backdrop? And what would she never ever share?? Read on to find out…

Dressr: Let’s start at the beginning! Tell me about when you first got into blogging…

Laura: It all started on New Year’s Day 2014. I wanted a creative outlet where I could write, play around with photography and, most importantly, share my personal style. I was just so excited to have my very own ‘thing’ that I had created. Since then, I’ve posted every single Sunday with only the odd exception.

Dressr: When did you realise it was starting to take off?

Laura: There wasn’t one specific moment, it’s grown organically. But I’ll always remember when I first started and ASOS regrammed one of my photos. That helped to grow my audience massively in a short space of time. It was such a good feeling to be noticed by such a huge brand.

Dressr: Good ol’ ASOS! What do you love most about blogging?

Laura: That’s a toughie… There are so many things, like opportunities to work with brands and on different projects. It’s also great to meet lovely like-minded bloggers and being able to share the things I love with the world in my own way.

Dressr: And what do you find most difficult?

Laura: It’s hard to juggle working full time and running a blog. I’m in the swing of being organised and posting once a week, but it gets frustrating when I can only shoot at weekends. I wish I could spend more time on my blog, but as it isn’t earning a full time income, I have to work a 9-5 job in order to pay the bills.

Dressr: But is that the plan? To do it full-time eventually?

Laura: Yes, I hope so.

Dressr: You’ve got a hugely engaged community on Instagram, which is such an amazing tool…

Laura: Yeah, it has opened so many doors for me career-wise. I don’t have any A-levels or a uni degree so my blog and Instagram is a handy way to showcase my skills. I like to upload at least one photo a day to Instagram so I save a batch in my favourites folder, then they’re all ready to be uploaded throughout the week.

View this post on Instagram

Stripes AND embroidery 😍 @manamouboutique

A post shared by LAURA BYRNES (@lauraslittlelocket) on

Dressr: Your images are always spot-on. Does it take a lot of planning?

Laura: The outfit posts are always planned. I try to shoot three outfits at once, which gives me three-weeks worth of content as I do a blog post once a week. This saves a lot of time. But my food posts are usually more impulsive. That’s if I remember in the first place — I’ve usually already started tucking in before remembering to take a photo!   

Dressr: Speaking of outfits, which looks do your community most respond to?

Laura: I find simple everyday outfits in natural light perform best or just OOTD mirror snaps.

Dressr: Your outfits often send me on a shopping spree! But who inspires you to make a purchase?

Laura: I see so many gorgeous outfits on Instagram, but when I see something I think would suit me and really fit in with my wardrobe, I’ll screen shot it and make the purchase when I get the chance. My current inspirations are all of the effortless Scandi girls.

Dressr: You’re great at finding an Instagrammable location – what’s your secret?

Laura: I’m always on the hunt for a white wall! Clean walls, white backdrops and cute houses have good photo potential. If I spot something while driving or walking past, I look for the road name then keep a note of it for whenever I’m next shooting. Instagram itself is a great source for inspiration – I’m always zooming in on pictures trying to find a road name!

Dressr: And you can’t go wrong with an Insta-worthy coffee! Any recommendations?

Laura: Harris and Hoole is my current favourite, you always get a delicious topping and cute coffee art: @hhguildford.

Dressr: Do you feel pressure to maintain such a pretty feed?

Laura: Yes, absolutely. Other bloggers’ feeds are at such high standards that it does make me very critical of my own and I do feel pressure in making sure it looks just how I want it to. It’s my brand so when I’m shooting images, I try to keep a similar theme and edit them very similarly so there’s consistency.

Dressr: Finally, is there anything you would never ever Instagram?

Laura: My feet without toe nails painted, just because I don’t like feet!

View this post on Instagram

Pretty little london ✨🏡

A post shared by LAURA BYRNES (@lauraslittlelocket) on

Laura’s top tips for…

…taking the perfect #ootd shot: Either a clean white wall, or a tidy bedroom quick mirror snap!

…keeping your feed fresh: Try and upload once a day and stick to the same filter.

…getting inspiration: Pinterest.

…finding a brilliant backdrop: Drive around or go for a walk on the hunt for car-less streets and quiet little areas.

…editing Instagram photos: VSCO Cam and Snapsneed are great, especially for making a white wall whiter.

…writing captions: Try and get your personality across whilst coming up with something original.

…dealing with FOMO: It’s going to happen to us all at some stage, we just have to accept we can’t be involved with everything… unfortunately!


❤️ My new Insta follow is Maddie Bruce. Her images are amazing and I always love looking through her feed: @maddie_bruce

❤️ In my dream selfie squad, there’d be Cameron Diaz, Rosie Huntington-Whiteley and Margot Robbie.

❤️ My most Instagrammable accessory is my personalised marble phone case from  PINKU: pinku.co.uk

❤️ My favourite shoes are my Topshop silver stud boots (shop them here). They’re a very good dupe for the Givenchy ones!

View this post on Instagram

Relaxed Saturday vibes ✨

A post shared by LAURA BYRNES (@lauraslittlelocket) on

❤️ The emoji that best sums me up is the girl with her hand in the air. Oh hi!

❤️ My biggest pinch-me moment was when I was featured on Dressr’s shopping page in Stella magazine as a ‘stylish Instagram Star’!

❤️ My favourite place to shop is ASOS. Endless choices!

❤️ I switch off by putting on my PJs and watching TV on the sofa.

❤️ I’m most excited for pushing my blog further and hoping to run it full time in the next year…

Thanks, Laura! We’ll see you on Instagram ? For more of Laura’s tips, check out her brilliant blog here: lauraslittlelocket.com


We do the scrolling. You do the shopping.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends! Follow @Dressr here or find me at @jessica_vince

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