15th May 2016

The Instaview: Abi Omole On How Instagram Can Better Your Brand

By Daniela Morosini
Abisola Omole Instagram tips Image credit: Abi Omole

Abisola Omole’s not your average 20-something woman. A born businesswoman, Abi started her career as one of the fashion industry’s most respected fashion bloggers with her site ‘I Am Abimarvel’, before branching out into travel and lifestyle. Fast-forward a few years and Abi’s got even more strings in her bow, having launched the blogger collective/agency/events/partnerships collaborative ‘The Apartment’.

If that seems like a lot of slashes, it’s only because what Abi’s created is so vast. With pop-up events throughout the year and at Fashion Weeks, The Apartment provides a space for bloggers and influencers to network and unwind, as well as allowing brands to meet and get to know them – Cartier, Aubaine, Whistles, Huawei, and Harrods have all teamed up with The Apartment. On top of that, The Apartment represents a hand-picked selection of seriously powerful influencers – making Abi a force to be reckoned with.

We caught up with the digital media mogul to discuss how Instagram shapes her strategy, and how to use social media to get ahead…


DRESSR: Where’s your happy place?

‘Wow. Maybe chilling in Cap Ferrat (South of France), I LOVE it there. But generally, spending time at home with the family is always pretty awesome/hilarious.’

A photo posted by The Apartment (@theaptmt) on

DRESSR: Who would be in your dream selfie squad?

‘Meryl Streep, Josh Brolin, Jesus and my dad (he always does the funniest gestures).’

DRESSR: Who do you love following?

@NadiaAboulhosn – she’s like LEGIT real and hilarious
@JAimeToutChezToi – coolest couple in existence, their fashion..i can’t deal.
@ZioAndSons – I guess i love it as its like my company The Apartment’s feed. Filled with limitless content anything from cool trees to crockery. Its a nice curation!
@PrettySickly – Her feed is indeed pretty sick! She knows how to make a person want to go/do something!

DRESSR: What has you double-tapping most? 

‘Funny stuff, property/interiors and travel destinations probably!’

DRESSR: What makes you unfollow someone?

‘I have this super bad habit (that I’m working on) where I literally will unfollow anyone if they post something that sucks. If a picture, in my opinion, is edited badly, or they start posting too many selfies, then I unfollow. I’ll give them a week and be like “Ok, let’s give you another go” and so I can unfollow and follow someone repeatedly, friends included!’

DRESSR: What fashion item are you still hunting for? 

‘A Chloe Faye bag. But it’s not really a hunt, I just want it to be produced in a slightly bigger version so it can fit my laptop. The moment that happens, I’m buying it!!!’

A photo posted by Abisola Omole (@abimarvel) on

DRESSR: What’s the best way to help attract new followers?

‘To feature well-edited images consistently. I’ve noticed ever since we’ve started posting a certain amount per day, followers have also been steadily increasing.’

DRESSR: What’s your favourite picture you’ve posted on Instagram?

‘I have two accounts – @abimarvel and @theaptmt – but on both, shots from LA’

DRESSR: Have you ever made a purchase because you saw it on Instagram? Or eaten somewhere you saw on Instagram?

‘100000 times! Of course, who hasn’t?’

DRESSR: What editing apps do you like?
‘I use VSCO and ColorStory’

DRESSR: You’re in a position where countless people look at your Instagram – have you ever used it to make a statement or send a message?

‘Totally, but mostly in a positive way. So I’ll show something I LOVE and would like people to check out. I try to post inspirational captions as often as possible, so generally I ensure I’m putting a good message out there.’

DRESSR: What gets the most likes on your account?

‘Outfit shots, food, travel, food, animals, architecture.’

A photo posted by The Apartment (@theaptmt) on

DRESSR: If you could change one thing about Instagram, what would it be?

‘I would just get rid of all spam and fake accounts/followers so it was cleaner.’

DRESSR: What brands are great to follow on Insta?

‘The Ouai, Glossier, Everlane to name a few’

A photo posted by Abisola Omole (@abimarvel) on

DRESSR: Lastly… do you read the comments?

‘For sure! They’re hilarious, sometimes offensive but mostly filled with love.’

Thanks so much, Abi! Be sure to follow the Insta-star at @abimarvel

We do the scrolling. You do the shopping.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends! Follow @Dressr here or find me at @jessica_vince

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