10th October 2016

Your chance to WIN a blogger masterclass with me & Grazia!

By Jessica Vince
Blogger Masterclass jessica-vince-dressr-website Image credit: Etienne Photography

Do you dream of becoming a digital pro? Want to get insider tips on how to become an Instagram influencer? We’ve teamed up with Grazia to offer you a two-day blogger masterclass PLUS £800 to spend on a photography course!


So you want to be a blogging sensation, followed by thousands on social media? Well, it’s not enough to know your Instagram from your Twitter… As former Grazia Daily editor and founder of this very website, I know a thing or two about the crazy world of digital.

The tools of the trade are incredibly important – and not always what you might expect. So while a good camera, smartphone and tablet are of course vital, so is the need to visualise your success, create an editorial calendar and build a community through social media. Pretty stationery and a scented candle don’t hurt either…

WIN THE KEY TO SUCCESS

Thanks to Impulse, you could win the chance to spend two days with me here in the Dressr office. You’ll gain invaluable experience in how to run a successful website and it doesn’t just involve making me cups of tea, promise. I’ll give you one-on-one training and share the secrets of my success, from networking and writing skills, to the best way to shoot Instagram-worthy photos. You’ll also win a Panasonic Lumix camera, as well as £800 to spend on a photography or writing course, plus two nights in a four-star London hotel. Sound good? Then get entering here: impulse.co.uk 

MY TOP TIPS

1. GET SOCIAL

You need to blow your own trumpet and social media is your greatest ally. You can promote your content without spamming or sounding like you’re bragging, so work on perfecting a friendly tone that’s true to you. Trial different ways to self-promote on a variety of platforms and use scheduling tools like Buffer and Hopper to plan.

2. (NET)WORK,WORK,WORK

Networking doesn’t necessarily mean schmoozing at parties, which can feel cringe. Social media is your greatest tool to engage with bloggers and writers you admire. I find it really helpful to create Twitter lists so I can have a quick scroll when I have a spare five minutes and easily interact with their posts. Then, when you do send an introductory email, it won’t seem so out of the blue as your name will already be familiar to them.

3. GET IN THEIR INBOX

Start an email list. It’s a great way to have a ready-built community that you can send content to once you’re ready. Newsletters are all the rage (just ask Lena Dunham) and are a brilliant way to keep your audience hooked and up-to-date with your content.

4. FIND YOUR NICHE

Fashion blogs are ten apenny so it’s important to stand out and bring a unique angle. Ask yourself, ‘What makes me stand out?’, ‘Why will people follow me?’ Keep this – your unique selling point – in mind when blogging.

5. KEEP SHARING

Instagram, Instagram, Instagram! Consistently sharing engaging photos and interacting with your followers and those you follow is the fastest way to build your brand. It’ll help your community grow organically, and that’s invaluable.

6. BE HONEST

Stay true to yourself. The most successful blogs are packed with personality and authenticity. Keep your tone personal and genuine – readers can tell if you’re just in it for the money or fame rather than because of a true passion.

WANT MORE?

For more digital tips and tricks, come and join me for a blogger masterclass at the Dressr office in London. All you have to do is go to impulse.co.uk and tell us in 250 words what inspires you to blog and why you should be the person to win. Wishing you lots of luck!


WE DO THE SCROLLING. YOU DO THE SHOPPING.

Love shopping? Hate scrolling? No problem! I’ve done the hard work for you and found where you can shop the selfies of Instagram’s biggest stars. Thanks to my hand-picked edit, it’s never been easier to get the fashioninsta look directly from the ‘gram. Go on, you know you wanna…

P.S. Let’s be Instagram friends! Follow @Dressr here or find me at @jessica_vince

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