Laura Whitmore And The Sassiest Of Caps
If there’s anyone who’s proved the power of Instagram, it’s Charlotte Simone. Thanks to Kendall Jenner, Rita Ora and a gaggle of Chelsea ‘It’ girls ‘gramming the fluffy designs, the brand has become an instant must-have. It doesn’t hurt that the colourful and cosy accessories are highly Instagrammable too.
Take the sass cap which, as well as the signature Popsicle scarf, continues to flourish on Instagram. Laura Whitmore was the latest star to pose in the fluffy headgear, opting for the pink and white pom-pom variety which is available to buy online now for £95.
“The power of celebrity has played a huge role in the making of my brand,” Charlotte Beecham, the Londoner behind the designs, told Vogue. “Instagram has had a huge impact on sales, with more than 40 per cent of my sales are driven by social media.”
Now that she’s added a range of shearling jackets to her repertoire, it’s safe to say Charlotte’s army of famous insta-fans is set to go stratospheric.
Want to be a sass pot too? Shop Laura’s hat now by clicking on the Exact Match…
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Instagram is a treasure trove of fashion inspiration. This is where the best outfit action can be found and how our favourite stars share their excellent ensembles. The problem is sifting through endless swirly lattes and #brunchgoals to find them.
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Our team of DRESSRs filter through the most stylish corners of Instagram to bring you a hand-picked edit of the creme of the crop. And for anything you want in your own wardrobe? You simply click to buy. It’s all the shopping inspiration you could ever need.
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