24th February 2016

Laura Whitmore And The Sassiest Of Caps

By Jessica Vince

If there’s anyone who’s proved the power of Instagram, it’s Charlotte Simone. Thanks to Kendall Jenner, Rita Ora and a gaggle of Chelsea ‘It’ girls ‘gramming the fluffy designs, the brand has become an instant must-have. It doesn’t hurt that the colourful and cosy accessories are highly Instagrammable too.

Take the sass cap which, as well as the signature Popsicle scarf, continues to flourish on Instagram. Laura Whitmore was the latest star to pose in the fluffy headgear, opting for the pink and white pom-pom variety which is available to buy online now for £95.

MORE: Shop Laura Whitmore’ Insta-Chic >>

“The power of celebrity has played a huge role in the making of my brand,” Charlotte Beecham, the Londoner behind the designs, told Vogue. “Instagram has had a huge impact on sales, with more than 40 per cent of my sales are driven by social media.”

Now that she’s added a range of shearling jackets to her repertoire, it’s safe to say Charlotte’s army of famous insta-fans is set to go stratospheric.

Want to be a sass pot too? Shop Laura’s hat now by clicking on the Exact Match…

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WE SCROLL. YOU SHOP.

Instagram is a treasure trove of fashion inspiration. This is where the best outfit action can be found and how our favourite stars share their excellent ensembles. The problem is sifting through endless swirly lattes and #brunchgoals to find them.

Enter DRESSR. Don’t waste hours mindlessly trawling through your feed – we’ve done the scrolling for you.

Our team of DRESSRs filter through the most stylish corners of Instagram to bring you a hand-picked edit of the creme of the crop. And for anything you want in your own wardrobe? You simply click to buy. It’s all the shopping inspiration you could ever need.

We’ve teamed up with The Telegraph’s Stella Magazine to create a social shopping page of Fashion-instas – check it out every Sunday.

The Dressr Edit

    DRESSR's Edit

  • Charlotte Simone Sass Cap Wth Electric Blue Double Pom

    £125, Charlotte Simone

    shop now

  • August Accessories Bouclé Baseball Cap - Rabbit Fur Pom-Pom

    WAS £41.63 NOW £31.22, August Accessories

    shop now

  • Charlotte Simone Big Daddy Stole

    £495, Charlotte Simone

    shop now

  • 1970 Merino Wool Jumper Bella Freud

    £280, Bella Freud

    shop now

  • Banana Republic Swing Peacoat

    WAS £149.40 NOW £75.09, Banana Republic

    shop now

  • Charlotte Simone Big Bird Bomber Jacket In Candy Pink

    £550, Charlotte Simone

    shop now

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